Sabina Sieghart Visual Communication Design


Annual Reports and Brochures


Annual reports describe events and provide informative facts. The aim is to arouse the reader’s interest no matter what the subject matter. A provocative challenge. Even seemingly tedious topics, such as financial communication, offer endless possibilities for presenting the facts and tables in a compelling manner.


think act:study | Dem Kunden auf der Spur

Roland Berger Strategy Consultants and ECE have conducted one of the most comprehensive studies on commerce. The think_act series highly values appealing graphics as well as a perfect display of detail. The print highlight is the spot colour silver-blue. The complete study may be viewed here: more (for Roland Berger Strategy Consultants)


TASKS

Concept
Design
Photo Shooting
Layout
Typesetting
Production

Recruiting Brochure | Staff Photo Shoot

The brochures for graduation celebrations are produced in a handy format. Instead of models, the employees of sd&m are photographed, true to the companies ideal „people make projects“. Photography: Jörg Koopmann. 



TASKS

Concept
Design
Photo shooting Editorial
Photo shooting Staff
Layout
Typesetting
Production

Annual Report for ‚Messer AG‘

The unusual photographic design found throughout this booklet, discusses the topic ‚Cutting & Welding‘. Structured Layout and the highlighting colour silver relates to the industries characteristic resources. (for Zeichen & Wunder)


TASKS

Research of Content and Printing Techniques
Redesign of Layout
Adjustments to CD
Preparation of Templates
Supervision Typedesign

Revision of Legal Readings

In terms of legal readings, performance material is the most widely spread printed medium. Every shareholder must receive a copy of the annual report. When redesigning the brochure I focused on economical reproduction, comprehensible structures and the integration of the firm’s corporate identity. Furthermore, due to the enormous quantity of copies, efficient use of the available space was vital.

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