Sales campaigns tend to have a restricting budget. Therefore it is of upmost importance to invest your money in a way that gets you the best possible design for the best possible price.
Concept & Design
Advertising Campaign to introduce LIVIVO
55 million data records are simultaneous searched by this new search engine in the fields of medicine, health and healthcare systems, and nutritional, environmental and agricultural sciences. The MeSH (Medical Subject Headings) thesaurus previously used in MEDPILOT and the Agrovoc and UMTHES thesauri previously used in GREENPILOT are jointly integrated in the new portal. Keywords from the different thesauri are offered in parallel for faceted search.
Thanks to the classification of all the data in LIVIVO and the use of automatic cataloguing based on Dewey Decimal Classification (DDC), filtering by subject area is available as an additional facet.
All this information (and the list of the 50 data sources) are part of the text. Only from the distance you see the portrait of a user. To get the most out of the budget we handpicked billboards in front of the life science departments of the Universities. Additionally a road show is hold.
All ads in newspapers and online have different formats. With this this generator we can specifically adjust text size, height and leading so the full text is always readable. Online we experiment with moving image contents.
Foto: Sima Deghani, Text headline: Tom Schmelzer, Generator: Michael Schmitz
Concept & Design
Market Launch of the New Office Chair 3Dee
„aeris“ has reinvented three dimensional sitting. The lenticular post card accentuates the principle of the new moving office chair „3Dee“ at first sight. A clip with 6 stages describing the movement is visible on the front. Weight and size of the postcard are optimised to be sent in large amounts via the cheap informative post offer.
For sales representatives we developed an informative box containing a flyer, post card and a small model of the chair. The original was presented to the public at ORGATEC on the 23rd of October 2012.
Additionally, there were powerpoint presentations and adverts. If you have ever suffered from back pain, you should definitely give the chair a try!
Concept of Campaign
Coordination of Text
Campaign for the Bavarian Architects‘ Association
A postcard, which is inexpensive to produce, was sent out as part of the advertising campaign for the College of Architects. The deliberately provocative text and the significance of the graphic element attracted a lot of attention and lead to 18,000 clicks of the relevant homepage. Users were discussing the contents and therefore the conversation about political activity was intensified.
Coordination Print Production
366 Reasons why You should print a Calender in 2012
Using large scale printers, copy shop Staudigl specialises in the printing of posters and calendars. For smaller jobs, low cost promotions are available. The calendars appear in the mail as a folder that is able to be opened up into in the unusual format of 175 cm x 13 cm. The calendar celebrates public holidays like „The day of the Bicycle“. Downloads may be accessed through the Website.