Sabina Sieghart Kommunikationsdesign


English


Please find more information in German (with a lot of photography of projects) on this Website or download my resume and the latest article below.


Resume

Please download resume here.

News

Research Project LeiSaparti – 2020/21
Accessible Scientific Communication at the University of Cologne.
Link to project

DIN work 2020/21
DIN committee DIN Spec 33429 Leichte Sprache
Link to DIN Project

New Publication
12/2020 | Articel Visible Language in English download

Talks 2020
30.9.2020 | Capito-Fachkonferenz
31.10.2020 | ATypI all Over

Deutscher Designtag
11.2.2020 | Position Deutscher Designtag

Research

About 20 % of the German population has insufficent reading and writing skills to be able to participate fully in professional and social life. Linguistic and
social science research tends to forget the effect of design and typography in a multimodal communication. I began working on this topic in 2016 and was able to
conduct research into macrotypographic issues as part of the extensive LeiSA study. My subsequent Master’s degree allowed me to deepen my knowledge of research methods and gain expertise in funding applications. In 2018 I had the opportunity to conduct a second participatory study with 145 weak readers on microtypographic aspects of legibility. Presenting my research results in lectures led to workshops for the Swiss government and to their practical implementation, e.g. by a legal publishing house. Issues of text comprehensibility concern a much larger target group than initially thought. In digital implementation, technical innovations such as variable fonts (VAR) might be able to increase comprehensibility through userspecific settings. We are currently conducting a study researching accessible scientific communication. I contribute the results of my research through my work in the inclusive communication design group of the Deutscher Designtag and as a member of the DIN committee DIN Spec 33429 Leichte Sprache and the group Lesbar – Typografie in der Wissensvermittlung (readable typography in knowledge transfer).

Teaching

I have taught typography and editorial design on a part-time basis since 2004, and have lectured in this capacity at the University of Applied Sciences in Salzburg, Austria from 2008 – 2020. I supervised bachelor and master students for six hours a week. Besides imparting typographic knowledge and teaching them design tools, I also endeavour to inspire them with passion and enthusiasm for design communication. Independence, creativity and reflection are, after all, the basis of our profession. I regularly organise excursions for my students and invite fellow designers to speak to them in order to broaden their horizons. We have also acquired several third-party funding projects. Since beginning my own research, I have also taught design research courses (at FH Vorarlberg, Austria) and further education courses (Certificate of Advanced Studies, HKB Bern, Switzerland).

Design Experience

After working for the late Rolf Müller in Munich and for J. Abbott Miller in New York – both renowned designers and AIGA members – I started my own studio in Munich in 1999. For 5 years I led a global corporate design project, working closely with Erik Spiekermann and leading a team of 6 international designers. We understand design as a discipline of interfaces – between products and users, between abstract thought and concrete perception, between the rational and the emotional. In order to determine the framework conditions of a project and the content to be communicated, we draw on findings and methods from related disciplines such as perception theory, behavioural psychology and opinion research. We orient our concept development on specific scenarios: The focus is not only on the product, but also on the environment in which it should be applied. Thus, we are able to find the appropriate media. Our expertise, experience and passion, guarantees optimal function of the product in terms of content and technology. Only the result counts! The customers experience the quality of a product with their senses. We attach great importance to excellent typography. Hand-picked teams for production and programming ensure optimal implementation. Recently, the results of research have had a significant influence on practical work.



Sabina Sieghart

Sabina Sieghart Sabina Sieghart (Dipl. Communications designer and MA CD Design Research) is a designer, lecturer and design researcher. She runs a communication design office in Munich, teaches typography and editorial design, and works at the Universtity of Cologne and the Institute for Design Research at the Bern University of the Arts HKB. Her research field is easy-to-read language and typography.